Tracking Visitor ID within Adobe SiteCatalyst provides a level of granularity that marketers can shape messaging and offers to drive further conversions downstream. This entry will describe the necessary steps needed to extract these IDs within Discover.
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Category: Discover
Site Analysis Report in Adobe Discover
Logging into Adobe Discover, or navigating to the paths report (under…) you will see the site analysis report, which at first view can seem to be quite hard to understand. This blog posting will describe this report so that it…
Pathing Item vs. Page Pathing in Adobe Discover
Pathing is a powerful feature that Discover provides which allows you to see the changing from one value to another over the course of a session. This blog posting will describe two pathing options within Discover: pathing an item and…
Breaking Down Segments in Adobe Discover
Segments, within Adobe Discover, help you unlock the true value within the tool. There are three types of segments (Page View, Visit, and Visitor) that will be explained within this posting to help you make the best decision on which…
Conversion Metric Allocations in Adobe Discover
Within Discover, there are 4 different ways that the conversion metric can be assigned to the reports. This blog posting will discuss each of the 4 methods that the credit for successes can be assigned to.
Unique Visitors in Adobe Discover
If you are an Adobe SiteCatalyst user, then you are familiar with unique visitors and how they are captured and reported on. However, unique visitors within Discover are handled differently and this blog will help you understand those caveats so…
Customer Portal in Adobe Digital Marketing Suite
Not sure how many of you know about this site (https://customers.omniture.com/), but its a very valuable and useful site that should be bookmarked.
Adobe Analytics vs. Adobe Ad Hoc
Adobe SiteCatalyst can provide great insight into user behavior but getting to extremely granular data sets (i.e. a needle in a haystack) is something that it lacks. That is where the Discover tool comes in handy.
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