Category: Discover

Extracting Visitor IDs in Adobe Discover

Tracking Visitor ID within Adobe SiteCatalyst provides a level of granularity that marketers can shape messaging and offers to drive further conversions downstream.  This entry will describe the necessary steps needed to extract these IDs within Discover.

Site Analysis Report in Adobe Discover

Logging into Adobe Discover, or navigating to the paths report (under…) you will see the site analysis report, which at first view can seem to be quite hard to understand. This blog posting will describe this report so that it

Pathing Item vs. Page Pathing in Adobe Discover

Pathing is a powerful feature that Discover provides which allows you to see the changing from one value to another over the course of a session. This blog posting will describe two pathing options within Discover: pathing an item and

Breaking Down Segments in Adobe Discover

Segments, within Adobe Discover, help you unlock the true value within the tool.  There are three types of segments (Page View, Visit, and Visitor) that will be explained within this posting to help you make the best decision on which

Conversion Metric Allocations in Adobe Discover

Within Discover, there are 4 different ways that the conversion metric can be assigned to the reports.  This blog posting will discuss each of the 4 methods that the credit for successes can be assigned to.

Unique Visitors in Adobe Discover

If you are an Adobe SiteCatalyst user, then you are familiar with unique visitors and how they are captured and reported on.  However, unique visitors within Discover are handled differently and this blog will help you understand those caveats so

Customer Portal in Adobe Digital Marketing Suite

Not sure how many of you know about this site (, but its a very valuable and useful site that should be bookmarked.

Adobe Analytics vs. Adobe Ad Hoc

Adobe SiteCatalyst can provide great insight into user behavior but getting to extremely granular data sets (i.e. a needle in a haystack) is something that it lacks.  That is where the Discover tool comes in handy.