Leveraging Adobe Genesis makes integrating DFA into Adobe SiteCatalyst much easier and user  friendly. However, one step that many forget that is to tune the s.maxDelay variable which I will discuss here.

Adobe’s Genesis integration’s with Adobes SiteCatalyst is an automated way to tie offline and off platform data into SiteCatalyst (an automated Data Sources).  This blog posting will describe some of the key features to Genesis integration’s.