Category: Marketing

Beginners Guide to SEO

Are you a user who just started a site or one who has had a site for quite some time but it hasn’t ranked well for one reason or another? Would you like to fix this so that your overall

Posted in Marketing, SEO

Reducing Number of DOM Elements for SEO

DOM Elements, while providing abilities to parse and track items, also means slower load times which can adversely impact your overall SEO rankings. So what can you do about it?

Posted in Marketing, SEO

Embracing Social Media

Social Marketing is now a “must-have” in your digital marketing toolkit. ¬†However, so many view it as just an exchange of thoughts/ideas/media that they dont see the value that it can potentially have on their business’ bottom line.

Posted in Marketing, Strategy

Why Would You Use WWW for Canonical URLs for SEO

In creating this new blog, I wondered what the best course of action was for handling www vs. non-www within my URL structure for SEO purposes. Heck, I have wondered if using one versus the other had any value or

Posted in Marketing, SEO

Best Practice Approach to SEO

Establishing a solid and scalable SEO foundation for your website will allow you to continue to tweak and optimize so that you can rank well within the search engine results page(s). But what is a good approach to setting up

Posted in Marketing, SEO

Hierarchy of Key SEO Opportunities

SEO is a continual process building upon a solid technical execution, the Web site content is optimized and then (most importantly) promoted via strategic link building. Continuous monitoring and measurement activities are fundamental aspects of SEO.

Posted in Marketing, SEO

Does A/B testing affect SEO efforts

Many companies are wondering if running A/B or MVT testing have any affect on SEO and rankings. This blog posting will discuss what you need to be aware of so that you can continue testing without impacting your organic rankings.

Posted in Marketing, Optimization, SEO

SEO Keyword Mapping

The goal is to map as many keywords to pages as possible while not mapping too many keywords to any one page, i.e. the page should focus on a single topic described by just a few keywords. Primary Keyword: H.pylori

Posted in Marketing, SEO

Is My Paid Search Efforts Cannibalizing My SEO

Normally at most companies, paid search and organic search are broken out and never thought of holistically.  While you might be doing really well from your branded terms in the organic rankings and have no need to purchase them via

Posted in Marketing, Paid Search, SEO

The Goal of Technical SEO

The goal of technical search engine optimization is to ensure that the search engines can locate, access and understand site pages. This blog post will describe what technical SEO is, what are some common issue it faces as well as

Posted in Marketing, SEO