Category: Google

Tracking Full Referrals within Google Analytics

One company recently asked me to assist in migrating them from Adobe Analytics to Google Analytics Premium. Within the migration, one request cropped up to track full referrals within GA so that just in case something was stripped off or

Tracking # Search Queries within Google Tag Manager and Google Analytics

Google Analytics, out of the box, tracks searches that contain a “?” within the URL.  What happens if you have a “#” instead?

Configuring Google Tag Manager for setting up Google Analytics

Google Tag Manager is one of the easiest and best tag management solutions available. This blog posting will help you set up GTM to handle Google Analytics (Universal Analytics).

Overwriting Campaign Tracking for Google Analytics within Google Tag Manager

Google Analytics previously made changing the default campaign tracking pretty easy by writing in logic to overwrite the utm_ nomenclature with whatever you might be using. However, with the advent of Google Tag Manager (GTM), this became more challenging but

Tracking Time Taken to Load via Google Analytics

Google Analytics, via the _trackTiming method, provides web developers with the ability to see how long a particular action or resource took to load. This can help said developer optimize the experience so that the user experience isn’t adversely impacted.

Integrating Google Analytics with AddThis

Are you looking to view your AddThis shares within Google Analytics but do not know how to go about doing so? Today’s blog posting will describe the necessary steps you will need to take to implement this on your site.

Google Analytics Mobile Shortcomings

Due to the fact that many mobile devices (outside of smart phones) do not inherently process javascript, one must be aware of the shortcomings of tracking mobile initiatives via Google Analytics.  Below are the items to be aware of:

Segments vs. Filters in Google Analytics

Looking at Google Analytics, one is presented with two options on filtering out traffic from profiles or reports.  This blog posting will discuss both of these options to help you make the best informed decision on when you would look

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Excluding Traffic in Google Analytics

Excluding internal traffic from appearing in your Google Analytics reports via cookie content can be done by leveraging the _setVar method. This is an advanced feature of the tool that excludes traffic from dynamic IP addresses without using an IP

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Excluding IP Addresses in Google Analytics

Are you looking to exclude internal traffic from appearing in your Google Analytics reports but do not know how to do so? This blog posting will describe how you can go about doing that so your reports only reflect customer

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