Category: Strategy

Analyzing Page Load Times in Adobe Analytics

Measuring and analyzing page performance helps shine a light on how page speeds impact overall user experience. But how can you really begin to assess what’s working and what’s not? This blog posting will describe how you can go about

Embracing Social Media

Social Marketing is now a “must-have” in your digital marketing toolkit. ¬†However, so many view it as just an exchange of thoughts/ideas/media that they dont see the value that it can potentially have on their business’ bottom line.

When Do You Need a Tablet Site?

Continuing from a previous posting titled, When Do You Need a Mobile Site, I’d like to discuss when you might need a tablet site. ¬†This is more of a gray area as tablets are very similar to mobile devices due

How Do You Choose a Web Analytics Tool?

Looking at the lay of the land presents several industry leading solutions (Adobe Analytics, Google Analytics, WebTrends, Coremetrics, etc.) as well as many smaller players in the space that have carved out niche markets (ClickTale, Tealeaf, etc.). But how do

When Do You Need a Mobile Site?

Analyzing web analytics data can help you understand whether you should create a separate mobile site or just continue to allow mobile users to browse the desktop version on their devices. Before diving into whether you need a mobile site