Category: Google Tag Manager

Leveraging Adobe Analytics Tracking for Google Analytics via Google Tag Manager

The title is a mouthful but describes the situation. We, as analytics professionals, shouldn’t be limited to one vs another tracking capabilities and SHOULD be able to apply one to the other (if done correctly) to take advantage of the

Excluding all Query String Parameters from Request URI Automatically in Google Analytics via Google Tag Manager

Late last year, I wrote a posting titled: Excluding All Query String Parameters in Google Analytics, which explained how you could remove all queries strings from showing up in the request URI.  This post, I will describe how to do this

Virtual Pageview Tracking via Google Tag Manager

For single page app tracking within Google Analytics, there may be a few screens that load up dynamically without refreshing the page (which then doesnt make the page view tag fire in GA since the gtm.js didnt refresh).  To work around

Tracking Anchor Links as Pageviews in Google Analytics with Google Tag Manager

Recently, a company asked me to track a site that they owned which had anchor links as pageviews.  Using Google Tag Manager, its very easy to put this tracking in place. 

Valuable Helper Functions for Google Tag Manager

Google Tag Manager is quietly becoming a leveraged tag management solution by many fortune 500 and 1000 companies who are looking to utilize the helpful benefits that the tool provides while saving money on the other expensive alternatives.  However, getting

Tracking Intranet Websites via Google Tag Manager

Do you have an internal website (intranet) that you wish to track with Google Analytics via Google Tag Manager but are unsure how to do it as your internal site isnt exposed or accessible externally? This blog posting will describe

Data Layer Events vs Auto Events in Google Tag Manager

Understanding the two different event tagging methodologies within Google Tag Manager will not only help you select the appropriate solution for your particular problem but also help you strategize as you move forward with other items that are bound to

Tracking Weighted Bounce Rate via Google Tag Manager for Google Analytics

Running a blog, like I do, I know that most people arent coming to my site to view 7+ articles and then leaving. They are coming for their specific need and then more than likely leaving.

Grabbing Query Parameter from Click URL within Google Tag Manager for Google Analytics

Google Tag Manager’s ability to track click URLs out of the box provides developers with alot of flexibility when strategizing how to track certain assets. This comes in handy when you have a URL that an end user clicks on

Extending User ID Tracking via Google Tag Manager for Google Analytics

Google Analytics, and the ability to track user IDs, provides you with the ability to really understand how the authenticated users interact with your site. However, why should you rely on the end user to have to authenticate before you