Category: Optimization

Optimizing On-Site Search Functionality

On-Site search is such a critical component to business websites. It provides an avenue for which, you as a visitor, can find information or the product/service you are interested in without having to potentially navigate around the site to find

Posted in Optimization

Simulating Attribute Value Rules in Maxymiser

Performing QA/QC testing on your Maxymiser content targeted campaigns is important in providing that warm and fuzzy feeling prior to launching the campaign into the wild. This can be done, via Maxymiser, by simulate the rule attribute values used within

Posted in Maxymiser, Optimization

Setting up Mutually Exclusive Experiments in Optimizely with ProjectJS

Are you, or have you ever run multiple A/B or MVT test on your site but wanted to limit it so that visitors who are exposed to the first experiment aren’t exposed to the second one and vice versa? Before

Posted in Optimization, Optimizely

Setting up JavaScript Redirect Campaigns in Maxymiser

Redirecting campaigns, within Maxymiser, allow you to very easily A/B test pages by redirecting visitors from the control to the variation (via URLs). Setting this up via JavaScript is a cinch and I will explain how you can go about

Posted in Maxymiser, Optimization

Integrating Maxymiser and Adobe Analytics

Are you leveraging Maxymiser and Adobe Analytics? Would you like to get both of those systems to speak to each other so that you can see the complete picture between Maxymiser campaign information and Adobe Analytics site specific data points?

Posted in Adobe Analytics, Maxymiser, Optimization, Web Analytics

Using mbox3rdPartyID within Adobe Target

I recently did a project with a client who applied a programmatic approach to their optimization efforts but didn’t have the internal database framework in place to create profile attributes dynamically via the API. So to circumvent that issue, I

Posted in Adobe Target, Optimization

Audience Targeting via Uploaded Data with Optimizely

Would you like to target and optimize user experiences based upon your very specific and unique business data within Optimizely but didn’t know how to set that up? This blog posting describes the steps you will need to take to

Posted in Optimization, Optimizely

Integrating Optimizely with Google Analytics

Are you a user of Google Analytics (Universal Analytics)? Do you also leverage Optimizely for running your A/B and MVT test?

Posted in Google Analytics, Optimization, Optimizely, Web Analytics

Integrating Adobe Target into 3rd Party Analytics Tools

Adobe Target is a great tool to use for A/B and MVT testing but what happens if you don’t leverage Adobe Analytics (Omniture SiteCatalyst) for your analytics and reporting needs? Are you still able to have both systems communicate with

Posted in Adobe Target, Optimization

Pros and Cons to Excluding Extreme Orders in Adobe Target

Extreme Orders, in Adobe Target, are defined as orders that are more than 3 standard deviations away from your average order value (plus or minus 3). This blog posting will look at a use case of an extreme order and

Posted in Adobe Target, Optimization Tagged with: