Category: Adobe Target

Using mbox3rdPartyID within Adobe Target

I recently did a project with a client who applied a programmatic approach to their optimization efforts but didn’t have the internal database framework in place to create profile attributes dynamically via the API. So to circumvent that issue, I

Posted in Adobe Target, Optimization

Integrating Adobe Target into 3rd Party Analytics Tools

Adobe Target is a great tool to use for A/B and MVT testing but what happens if you don’t leverage Adobe Analytics (Omniture SiteCatalyst) for your analytics and reporting needs? Are you still able to have both systems communicate with

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Pros and Cons to Excluding Extreme Orders in Adobe Target

Extreme Orders, in Adobe Target, are defined as orders that are more than 3 standard deviations away from your average order value (plus or minus 3). This blog posting will look at a use case of an extreme order and

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Understanding Script Profile Parameters within Adobe Target

Script profile parameters, within Adobe Target, define a profile attribute on the profile attributes page.  They are defined in Target itself rather than within the actual page level code, which provides business with increased flexibility within the tool itself.

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Setting up News Feeds within Adobe Target

The campaign launch pad, within Adobe Target, provides users with a quick and easy way to get a view into your Target program. Today’s posting describes what the news feed is and how you can begin to leverage it.

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Quality Assurance Testing within Adobe Target

Whether you are brand new to Adobe Target or a seasoned pro, QA or Quality Assurance testing of your campaigns is of the utmost importance to ensure that they look and act the way you expect them to prior to

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When does Adobe Target count a visitor vs. doesn’t?

There are several instances where a visitor is and isn’t counted within a campaign that Adobe Target users should be aware of. This blog posting will show both the times it is counted and the times that it is not

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Utilizing Adobe Data Workbench Segments within Adobe Target

Have you created segments within Adobe Data Workbench (formerly Adobe Insight) that you would like to utilize within Adobe Target but you are unsure how to do so? This blog posting will describe how to do so.

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Understanding Campaign Life Cycle within Adobe Target

Within Adobe Target, there is a life cycle for setting up, analyzing and executing campaigns.  This blog posting will describe each step in the process and provide some color around each.  

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Adding an mbox in Adobe Target

Mboxes, or marketing boxes, within Adobe Target, provide the browser the ability to communicate with Adobe’s system so that you can perform A/B, MVT and landing page optimization test. This blog posting describes how you can add these to your

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