Category: Analysis & Reporting

Am I Wasting Marketing Dollars on Campaigns that are Unsuccessful?

Am I wasting money on campaigns that bounce or immediately leave my site without taking the necessary action/interaction beforehand? Is my site only attracting visitors that only view a single page and then leave (costing me more money to potentially reacquire

Posted in Analysis, Analysis & Reporting

Tracking Print Intent Within Google Analytics via Google Tag Manager

Tracking print functionality, that is if a user clicks on print or utilizes print on your site, can have huge impacts on how you structure your overall site. This blog posting will describe the necessary steps to get this in

Posted in Analysis

What are the Necessary Ingredients of a Dashboard?

The fact of the matter is that reporting and being able to develop reports that can be presented up and down the ladder is a critical component to a web analyst repertoire. However, many have no idea how to shape

Posted in Analysis, Analysis & Reporting, Reporting

What is Bounce Rate and Does it Really Matter to Me?

Bounce rate, as defined, is the rate at which users consume one page on your website and then immediately leave after (without clicking or navigating deeper into the site). For many, this is a closely watched metric that if it

Posted in Analysis, Analysis & Reporting

Is Time Spent a Useful Metric to Optimize For?

Understanding how long a user stays on your site or on your particular page can be a proxy to see how engaging the material is for end users (from attracting to retaining).  The idea is the longer that those users

Posted in Analysis, Analysis & Reporting

Adding Subtotals and Totals in Tableau

Tableau supports grand totals and subtotals for both relational and multidimensional data sources. This blog posting will describe how to enable this feature for both sources.

Posted in Microstrategy, Tableau

Highlighting Actions in Tableau

Do you want to highlight data within a view in Tableau but you are unsure on how to set this up? This blog will explain the steps needed to be taken to enable this feature.

Posted in Analysis & Reporting, Tableau

Web Mapping Service in Tableau

Tableau, out of the box, provides online and offline mapping that can be connected to a web Map Service. This blog posting will describe how to connect a workbook to a WMS so that you can begin to perform further

Posted in Analysis & Reporting, Tableau

Relative Dates in Tableau

Setting up date filters within Tableau allows you to only show time periods for which you are interested in seeing and analyzing. It also helps minimize the time spent having to update the workbook.

Posted in Analysis & Reporting, Tableau

Combining Charts in Tableau

Having combination charts within Tableau provides end users with the ability to view multiple mark types within the same sheet.  This blog entry will describe how you can go about setting this up for more in-depth analysis.

Posted in Analysis & Reporting, Tableau