Category: Web Analytics

Writing a Cookie for Third Party Vendor Tracking in Adobe Analytics

I was asked today to help write a value to a cookie in Adobe Analytics without using DTM or another tag manager for tracking a 3rd party vendor’s campaign that was running for a 3 month pilot. This blog posting

Posted in Adobe Analytics, Web Analytics

Tracking all Link Clicks via jQuery for Adobe Analytics or Google Analytics

Sometimes customers ask me if they could track each and every link on every page to see where users are clicking from a most popular/least popular perspective. This blog posting will provide the necessary logic for you to track these

Posted in Adobe Analytics, Google Analytics, Web Analytics

Tracking Banner Impressions in Adobe Analytics via Ensighten

Previously, a client asked me to set up banner impression tracking within Ensighten for their Adobe Analytics implementation.  This blog posting will provide the code I used to get this to happen (please note that the get attribute of class

Posted in Adobe Analytics, Ensighten, Tag Management Solution

Using Legacy Plugins with Adobe Analytics AppMeasurement Library

So you have older or legacy plugins that appMeasurement library doesn’t really support…what do you do? This blog posting will provide you with the necessary logic needed to continue using those older plugins with your newer code.

Posted in Adobe Analytics, Web Analytics

Tracking Exit Links in Google Analytics without GTM

Exit link tracking, in Google Analytics, provides the ability to see and understand where you users are going to if they leave the site. This can be helpful in deciding on a multitude of UX items moving forward.

Posted in Google Analytics, Web Analytics

Options for Tracking Internal Campaigns within Google Analytics

Google Analytics does a fantastic job of tracking external campaigns via the utm_ parameters. However, what do you do if you also have internal campaigns and do not want to “step-on” your external efforts?

Posted in Google Analytics, Web Analytics

Tracking Embedded YouTube Videos with Adobe Analytics

Do you have embedded youtube videos using the iFrame player API and you wish to track this within Adobe Analytics using the media module? The solution I will provide is based on JavaScript for tracking video information.

Posted in Adobe Analytics, Web Analytics

Leveraging Adobe Analytics Tracking for Google Analytics via Google Tag Manager

The title is a mouthful but describes the situation. We, as analytics professionals, shouldn’t be limited to one vs another tracking capabilities and SHOULD be able to apply one to the other (if done correctly) to take advantage of the

Posted in Google Analytics, Google Tag Manager, Tag Management Solution, Web Analytics

Dealing With Cardinality in Google Analytics

Are you a Google Analytics user who runs into issues with reporting accuracy due to cardinality (The issue is the data you are looking at in the GA UI screen is affected by cardinality, as demonstrated by the warning you

Posted in Google Analytics, Web Analytics

Automated Custom Link Tracking via Adobe DTM for Adobe Analytics

Clients ask me all the time…how can I track all the link interactions on all my pages in an automated fashion such that I do not have to add s.tl() calls to each link? Well there is a way to

Posted in Adobe Analytics, Adobe Tag Manager, Tag Management Solution, Web Analytics