Category: Google Analytics

Tracking all Link Clicks via jQuery for Adobe Analytics or Google Analytics

Sometimes customers ask me if they could track each and every link on every page to see where users are clicking from a most popular/least popular perspective. This blog posting will provide the necessary logic for you to track these

Posted in Adobe Analytics, Google Analytics, Web Analytics

Tracking Exit Links in Google Analytics without GTM

Exit link tracking, in Google Analytics, provides the ability to see and understand where you users are going to if they leave the site. This can be helpful in deciding on a multitude of UX items moving forward.

Posted in Google Analytics, Web Analytics

Options for Tracking Internal Campaigns within Google Analytics

Google Analytics does a fantastic job of tracking external campaigns via the utm_ parameters. However, what do you do if you also have internal campaigns and do not want to “step-on” your external efforts?

Posted in Google Analytics, Web Analytics

Leveraging Adobe Analytics Tracking for Google Analytics via Google Tag Manager

The title is a mouthful but describes the situation. We, as analytics professionals, shouldn’t be limited to one vs another tracking capabilities and SHOULD be able to apply one to the other (if done correctly) to take advantage of the

Posted in Google Analytics, Google Tag Manager, Tag Management Solution, Web Analytics

Dealing With Cardinality in Google Analytics

Are you a Google Analytics user who runs into issues with reporting accuracy due to cardinality (The issue is the data you are looking at in the GA UI screen is affected by cardinality, as demonstrated by the warning you

Posted in Google Analytics, Web Analytics

Removing Email Addresses Captured within Event Tracking in Google Analytics

Recently, I came across a client who was capturing email address within their event label tracking and needed to have this removed immediately. The only caveat was this was being captured through GTM’s automated link tracking and the business team

Posted in Google Analytics, Web Analytics

Excluding all Query String Parameters from Request URI Automatically in Google Analytics via Google Tag Manager

Late last year, I wrote a posting titled: Excluding All Query String Parameters in Google Analytics, which explained how you could remove all queries strings from showing up in the request URI.  This post, I will describe how to do this

Posted in Google Analytics, Google Tag Manager, Tag Management Solution, Web Analytics

Virtual Pageview Tracking via Google Tag Manager

For single page app tracking within Google Analytics, there may be a few screens that load up dynamically without refreshing the page (which then doesnt make the page view tag fire in GA since the gtm.js didnt refresh).  To work around

Posted in Google Analytics, Google Tag Manager, Tag Management Solution, Web Analytics

How to Set up Repeat User Calculated Metric within Google Analytics

Google Analytics finally has calculated metrics and the first post I thought I doing on this was a quick tip on how to set up repeat users as a metric. So often users of Google Analytics want to see their

Posted in Google Analytics, Web Analytics

Tracking Anchor Links as Pageviews in Google Analytics with Google Tag Manager

Recently, a company asked me to track a site that they owned which had anchor links as pageviews.  Using Google Tag Manager, its very easy to put this tracking in place. 

Posted in Google Analytics, Google Tag Manager, Tag Management Solution, Web Analytics